In this music video, edited for The Bank, Italian triple-platinum recording artist, Mario Biondi re-invented The Temptations classic, ‘Get Ready’, to celebrate the launch of Peroni’s Autumn/Winter campaign.

 

Peroni’s global advertising campaign created print work and 2 commercials which have been screened in cinemas across the UK as part of their Spring/Summer and Autumn/Winter campaigns.

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If you can’t have enough of Mario, there is also a music promo for “My Girl” featuring the entire song (adapted to Italian) along extra footage from the Spring/Summer commercial which you can also watch here.

Mario Biondi’s deep soulful voice is reminiscent of some of the greatest soul singers such as Barry White or Isaac Hayes.

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