In this music video, edited for The Bank, Italian triple-platinum recording artist, Mario Biondi re-invented The Temptations classic, ‘Get Ready’, to celebrate the launch of Peroni’s Autumn/Winter campaign.
Peroni’s global advertising campaign created print work and 2 commercials which have been screened in cinemas across the UK as part of their Spring/Summer and Autumn/Winter campaigns.
If you can’t have enough of Mario, there is also a music promo for “My Girl” featuring the entire song (adapted to Italian) along extra footage from the Spring/Summer commercial which you can also watch here.
Mario Biondi’s deep soulful voice is reminiscent of some of the greatest soul singers such as Barry White or Isaac Hayes.
Where to watch: Peron
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